How to Use the Treacle Handbook to Market your Brand

Marketing seems to be easier and more accessible to everyone than ever. Every smart phone-toting person can now claim to be a self-marketing or personal branding guru, and the best of them are crowned with the glorified title of "influencers". We are now living in the golden age of self-promotion, but how could companies, not quirky Internet personalities, take advantage of the advent of social media to promote themselves as a unique, yet very much relatable brand? Treacle, an award-winning video production agency sydney whose business spans across southeast Asia, has that figured out. Here are three major principles from the Treacle philosophy:

1. Video is marketing gold.

Over the past few years, video marketing has gradually taken over all the other different kinds of traditional advertising channels. Among all the other media channels, from the flagging print media to radio and billboards, video easily reigns supreme. Forrester Research estimates that one minute of video is equal to 1.8 million words, and with over 80% of the Internet traffic derives from video content alone, video marketing is the most powerful way to market your brand.

The founders of Treacle realises the potential and starts providing services to global pioneers and promising startups, helping them build their brands, one stunning video at a time.

2. Because story is the ultimate explainer.

Treacle knows that the very first step to a customer's purchasing journey is to understand what the product actually is. Besides relaying facts and data effectively, a story can bring emotions to dry and bland materials. According to a study conducted by ComScore, over 60% of the Internet users said they are more likely to buy a product online after viewing the video. It is simply because meaningful stories connect people to the brands emotionally and help create their brand loyalty. Story matters and video is the medium to do it.

3. Tell your story in different voices.

Once you are in the storyteller mindset, you will need the right tools. Treacle provides all the colors businesses need to paint the picture for their brands. From traditional hand-drawn 2D animation to computer generated 3D videos, from projection mapping technology to interactive installations, you can diversify your promotional content to attract a wide spectrum of customers and build an internationally recognized brand.

As a rule of thumb, think of your brand as a story. A good brand story quickly grabs attention, elicits emotions and creates positive associations in the consumers' subconscious. Treacle has been helping brands craft their unique and meaningful brand stories as a Post Production Sydney company. It works with global industry giants and up-and-coming startups to bring their stories to life. With animation studios in Hong Kong, Sydney and Bangkok, it is home to dozens of beloved animated characters and live-action shorts and is certainly by far the premier choice of a global creative agency. To learn more, you can visit https://www.treacle.media/ for more information.

Original Reference: https://bit.ly/3fD0EiF