How the Shutdowns Provide New Marketing Opportunities
Click here to edit...With a major population of the world cooped up at homes, the world seems to come to a standstill. Nevertheless, the video production Hong Kong industries have found ways to overcome the logistic difficulties and with the help of advanced technologies for virtual production and remote monitoring systems, the shutdowns have in actuality provided more business and creative opportunities for filmmakers and marketers all over the world.
There are two current trends that are actively shaping the marketing and advertising industry during the pandemic right now:
1. Online digital content is king.
With movie theatres being closed down, the blockbuster power player is temporarily out of the game. But now, streaming services and digital content are what consumers are demanding to watch every day at home right now, advertisers are hopping onto this new trend fast which ultimately creates a new ecosystem with new filmmaking and marketing opportunities.
2. Smaller screens, smaller budgets.
The marketing options have been winnowed down to the digital videos that could fit into people's palms or laptops, or television programs that could be watched on phones and laptops anyway. This could benefit the brands and marketers who are looking to minimize their budgets and maximize their impact.
Once you make up your mind and decide to create some digital content to market your brand, you could find all of these very demanding, that is why you may need post production Sydney experts like Treacle to kickstart your marketing campaign. Treacle is an award-winning, full-service creative agency with animation studios in Hong Kong, Bangkok and Sydney. Its businesses span across the Asia-Pacific region and further afield and it helps internationally recognisable brands and a few promising startups to reach their global audience. Home to dozens of animated short films and live-action movies, Treacle provides marketing services across the world. If you want to learn more about Treacle, you can visit https://www.treacle.media/.
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